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Economic & Environmental Impact • Incremental Revenue • Targeted Marketing
Increased Product Sales • Consumer Behavior Data • Consumer Engagement
401 E.124th Avenue Thornton, CO 80241 • 615-261-4790 • Blake_REMAG.org
Give the Customers What They Want . . . Economic Value and Environmental Impact!
REMAG was created to address the needs and objectives of several industries in one synergistic program. All program participants provide value and receive benefits in various forms. The scalable architecture of REMAG allows the model to be customized for unprecedented control.
• Value and environmental considerations are most important to consumers
• All companies are seeking to provide value and communicate their environmental initiatives
• Magazines are seeking to increase the strength of the print medium and the bond to all stakeholders
• Advertising creates a natural synergy between magazines and all other products
• Magazines/Catalogs are convenient, clean and easy to transport for recycling
• 10+Billion copies not recycled in the US annually
• Clean fiber is desperately needed by recyclers/pulp and paper companies
The whole truly is greater than the sum of its parts. REMAG is a solution and an opportunity.
WHO REMAG BENEFITS
- Financial: New revenue streams and increased product sales.
- Marketing: Interactive brand/product/mission marketing directly to consumer just as they begin the shopping experience.
- Environment: Valuable, clean fiber is recovered to recycle into new products.
- Customer Loyalty: Program stakeholders gain brand loyalty by economically rewarding the customer for an environmental action.
REMAG's scalable architecture allows the revenue model to be easily shifted to meet the needs of each retailer.
The revenue streams for REMAG are primarily seen in the areas of:
Promotion Development: Promotions are retailer specific, not generic manufacturer coupons.
• REMAG is compensated based on redemption rather than distribution.
• Promoted products only pay for promotions when products are sold.
Advertising: Several graphic advertising opportunities exist within the customer interface process.
• Flash screen advertising space available on many of the screens throughout the customer experience.
• Category sponsorship is available for preferential product placement.
• Full video cababilities available.
Recycled Fiber: A premium is paid by recycling companies for the clean (not single stream contaminated) post-
consumer fiber that REMAG collects.
- Like the rest of the REMAG program,
the customer interface is customized for
each retail partner.
